Bic ultimate pen5/27/2023 ![]() The solid ball is now pierced, so that a cord can be passed through it, allowing the pen to be worn around the neck - a feature that is particularly appreciated among nurses. According to legend, it was used to operate the dials of old fashioned telephones. Both models were fitted with a small solid ball on their upper part, representing the "Bic head" emblem of the brand. The 4-colour pen originally came in 2 versions: one with an orange body and a fine tip, the favourite of schoolchildren and students alike, the other with a blue body and a medium tip. ![]() Very light and fun with its characteristic click, this seemingly simple pen is in fact very complex, a real concentration of technology: very precise springs that allow the desired colour to be selected mechanically by retracting or extending a tip, so-called technical plastics that can withstand thousands of push-button activations and real know-how in ink design. Teachers hung it on their shirt pockets to keep it within reach and use the red ink to correct their students’ work. "Change the ink colour without changing the pen”, went the slogan.Īfter the inkwell and the fountain pen, the Bic© four-colour pen made its appearance and became a must-have in students' pencil cases. Bingo! Initially sold at a price of 2 francs ($0.37) when it was launched, it became a worldwide success and was first marketed in the United States in 1971. His recipe: a compact, resistant, reliable and affordable mechanism. ![]() ![]() He wanted to “create an item that makes life easier for consumers”. The pen was born within the Bic© company in 1969, based on an idea developed by its founder, Marcel Bich. ![]()
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